Post by arfankyseo901 on Jan 13, 2024 21:39:05 GMT -8
Don’t Be Cheap Another mistake I’ve seen businesses make is to churn out masses of substandard content in a cynical attempt to drive up search engine rankings for particular keywords. They don’t want to invest the time and effort in creating truly useful content so they hire the cheapest possible freelancers to throw something together quickly.
That misses the point of content marketing entirely—it’s about building trust with your customers. What use is a high search engine ranking if the content people see when they arrive does not inspire confidence Your content is your reputation. Be prepared to make a significant investment either of time or Cell Phone Number List money in doing it right. Make a Conversion Plan It’s easy to get caught up in the challenge of creating great content and to forget that this is a marketing strategy. At some point you will have to convert all those visitors or followers into paying customers. If you’re posting your content on social media or elsewhere you’ll need to link back regularly to your own website providing enticing reasons for people to click through.
Your site needs to be set up to receive visitors and encourage them to sign up perhaps with a dedicated landing page. You can grab a landing page template from our marketplace or learn more about landing pages in this article What Is a Landing Page Brad Smith Jun marketing campaign to convert those signed up visitors to paying customers—you can find out more about doing that in this email marketing series or try one of these email templates from Envato Market. Learn more about email marketing What Is Email Marketing What You Need to Know Now.
That misses the point of content marketing entirely—it’s about building trust with your customers. What use is a high search engine ranking if the content people see when they arrive does not inspire confidence Your content is your reputation. Be prepared to make a significant investment either of time or Cell Phone Number List money in doing it right. Make a Conversion Plan It’s easy to get caught up in the challenge of creating great content and to forget that this is a marketing strategy. At some point you will have to convert all those visitors or followers into paying customers. If you’re posting your content on social media or elsewhere you’ll need to link back regularly to your own website providing enticing reasons for people to click through.
Your site needs to be set up to receive visitors and encourage them to sign up perhaps with a dedicated landing page. You can grab a landing page template from our marketplace or learn more about landing pages in this article What Is a Landing Page Brad Smith Jun marketing campaign to convert those signed up visitors to paying customers—you can find out more about doing that in this email marketing series or try one of these email templates from Envato Market. Learn more about email marketing What Is Email Marketing What You Need to Know Now.